Align Your Revenue Teams. Optimize Your Sales Process. Scale Faster.
Eliminate revenue bottlenecks by aligning marketing and sales into revenue operations.
Contineo | FAQ
FAQ | RevOps Support
What does a RevOps consultancy do vs. hiring in-house?
A RevOps consultancy like Contineo provides expert strategy, system audits, and scalable implementation without the overhead of full-time staff. We accelerate time-to-value and bring proven frameworks that evolve with your business.
When should a company engage a RevOps consultant?
Engage a consultant when your sales and marketing efforts feel misaligned, reporting is inconsistent, revenue is unpredictable, or you're scaling rapidly and need a clear go-to-market engine.
What outcomes can I expect from a RevOps audit?
Our RevOps audit identifies gaps in your data, process, and technology. It results in a prioritized roadmap to streamline operations, improve team alignment, and drive revenue efficiency.
How long does a typical RevOps engagement take?
Timelines vary, but foundational audits and strategy can be delivered in 4–6 weeks. Full implementations range from 8–16 weeks, depending on scope, tech stack, and internal readiness.
What is the typical process consultants use?
We follow a 4-phase model: 1) Audit & discovery; 2) Strategy & roadmap; 3) Execution & enablement; 4) Optimization & reporting. This ensures sustained impact beyond quick wins.
How is ROI measured in consulting engagements?
ROI is tracked through improved pipeline metrics, reduced customer acquisition costs, faster sales cycles, better forecast accuracy, and increased customer lifetime value.
Do you just recommend tools or also implement them?
We do both. Contineo offers hands-on implementation of CRM systems, automation workflows, reporting dashboards, and enablement assets—customized to your revenue goals.
How do you ensure team alignment and adoption post-engagement?
We embed change management, training, and RevOps playbooks into every engagement. Ongoing coaching ensures teams are empowered and systems remain optimized.
What does pricing look like?
Our pricing is flexible: project-based for audits or builds, monthly retainers for ongoing advisory, or fractional leadership models for embedded ongoing RevOps strategic support.
How do you choose the right RevOps consultant for my business?
Look for a partner with strategic depth, technical proficiency, proven results, and cultural fit. At Contineo, we tailor each engagement to your growth stage, goals, and internal capabilities.
What types of businesses benefit most from hiring a RevOps consultancy?
Businesses in high-growth mode, B2B and B2B2C companies, and teams facing misaligned operations or inconsistent revenue patterns see the greatest benefits from RevOps consulting services.
Can a RevOps consultancy work with our internal teams?
Yes, collaboration is core to our mission and model. We integrate closely with your internal teams to ensure knowledge transfer, accountability, and sustained performance.
Do you offer support after implementation?
Absolutely. We offer ongoing support, fractional RevOps leadership, and analytics reviews to keep your revenue engine optimized.
How does Contineo customize its approach for each client?
We tailor every engagement based on your growth stage, team size, goals, current tech stack, and revenue challenges. No two strategies are the same.
Will Contineo train my team on new systems and processes?
Yes, training can be part of implementation, depending on the scope. We ensure your sales, marketing, and customer success teams understand and adopt the tools and workflows we put in place.
How long until I see results from a RevOps engagement?
While quick wins may emerge within the first month, most clients experience meaningful impact within 60–90 days, with sustained improvements over the long term.
What’s the difference between a RevOps audit and full engagement?
An audit assesses your current state and identifies gaps. A full engagement delivers a roadmap, implements solutions, and supports optimization for lasting results.
Is Contineo industry-specific or sector-agnostic?
We are sector-agnostic, with experience across SaaS, professional services, B2B tech, and more. Our methodology adapts to your industry’s unique buyer journey.
What if we already have a CRM and marketing automation tool?
Great! We work with your existing stack, optimizing integrations, workflows, and reporting to drive greater impact with what you already have.
Can Contineo help us prepare for an investment or acquisition?
Yes. We ensure your RevOps foundation supports clean data, accurate forecasting, and scalable processes—all of which are critical during due diligence and valuation.
FAQ | RevOps General
What is Revenue Operations (RevOps)?
Revenue Operations (RevOps) is a strategic business function that unifies sales, marketing, customer success, and operations into one holistic system. It aligns data, processes, technology, and people to maximize revenue growth, improve forecasting accuracy, and deliver seamless customer experiences.
How does RevOps differ from traditional sales, marketing, and customer success?
Unlike siloed departments, RevOps integrates these functions under one strategy. It focuses on shared metrics, centralized data, and end-to-end process optimization to improve pipeline velocity and revenue predictability.
What are the four pillars of RevOps?
RevOps strategy is typically built on four core pillars: People – aligning cross-functional teams; Process – optimizing the customer journey; Technology – integrating CRM, automation, and analytics tools; and Measurement – ensuring accuracy, accessibility, and actionable insights.
What are the primary goals and benefits of implementing RevOps?
RevOps aims to increase operational efficiency, boost conversion rates, shorten sales cycles, improve forecasting accuracy, and enhance customer retention. It breaks down internal silos and enables scalable, predictable revenue growth.
Which key roles make up a RevOps team?
A RevOps team typically includes revenue strategists, CRM admins, data analysts, marketing operations managers, and enablement professionals. These roles collaborate to drive aligned execution and performance.
What tech stack components does RevOps typically include?
RevOps relies on tools like CRM platforms (e.g., Salesforce, HubSpot), marketing automation (e.g., Marketo, HubSpot), sales enablement (e.g., Outreach), data enrichment (e.g., ZoomInfo), BI dashboards (e.g., Looker), and revenue intelligence tools (e.g., Clari).
What processes are optimized via RevOps?
RevOps streamlines lead routing, pipeline management, campaign tracking, customer onboarding, retention workflows, and reporting. Each process is mapped to revenue impact and improved for efficiency and accuracy.
How does RevOps improve lead-to-cash efficiency?
By automating handoffs, syncing systems, and aligning teams on shared goals, RevOps removes friction across the funnel—from lead capture to closed deal to customer expansion—accelerating cash flow and improving customer satisfaction.
What metrics and KPIs should be tracked in RevOps?
Key RevOps metrics include Customer Acquisition Cost (CAC), Lifetime Value (LTV), pipeline coverage, conversion rates, average deal size, churn rate, and sales cycle length. Dashboards provide visibility into performance drivers.
How do you build accurate revenue forecasts in RevOps?
Accurate forecasts are created by integrating CRM data, applying historical conversion rates, using AI insights, and aligning with marketing and sales inputs. RevOps ensures these inputs are clean, timely, and actionable.
What is one common example of improving revenue via data analytics?
Data analytics can uncover drop-offs in the buyer journey, enabling process adjustments that recover lost revenue. For instance, identifying low MQL-to-SQL conversion can inform lead scoring refinements or sales enablement updates.
How does RevOps reduce customer churn?
RevOps reduces churn by unifying customer data, tracking success milestones, and automating proactive outreach. It ensures smoother onboarding, more personalized engagement, and faster issue resolution.
What are the best practices for aligning sales, marketing, and customer success?
Key practices include shared OKRs, joint pipeline reviews, integrated dashboards, unified definitions of lead stages, and consistent communication through RevOps-led governance structures.
How do you break down departmental silos with RevOps?
RevOps introduces cross-functional workflows, shared technology, and unified reporting. This promotes transparency, encourages collaboration, and focuses teams on the same revenue goals.
What tools can improve pipeline visibility and velocity?
Tools like Salesforce, Clari, Gong, and HubSpot offer insights into pipeline health, deal movement, and rep activity. These platforms help identify risks, bottlenecks, and high-impact actions.
How often should the RevOps framework be reviewed and updated?
RevOps should be reviewed quarterly to align with go-to-market strategy shifts, new tech rollouts, or changing buyer behavior. Continuous improvement and iteration are critical to staying competitive.
What's the ROI of investing in RevOps?
Companies that implement RevOps often see 10–20% improvements in sales productivity, 15–30% faster deal velocity, and up to 30% better forecast accuracy. The ROI compounds through better alignment and efficiency.
What types and sizes of companies benefit most from RevOps?
High-growth startups, mid-market firms, and enterprise companies all benefit from RevOps. It's particularly valuable for organizations with complex sales cycles, fragmented tech stacks, or inconsistent revenue performance.
What are common obstacles to scaling RevOps?
Challenges include siloed data, resistance to change, legacy tech, and unclear ownership of RevOps. Overcoming these requires executive support, clear goals, and phased implementation.
20. How does RevOps evolve in high-growth or funded companies?
As companies scale, RevOps evolves from basic alignment to advanced forecasting, AI integration, and full lifecycle automation. It becomes a growth engine, enabling repeatable, data-backed decisions.