Align Your Revenue Teams. Optimize Your Sales Process. Scale Faster.

Eliminate revenue bottlenecks by aligning marketing and sales into revenue operations.

Contineo | Solutions | Marketing & Sales Alignment

Marketing & Sales Alignment

Unify sales and marketing to drive conversions with aligned goals and messaging

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Disjointed marketing and sales teams cost more than just efficiency—they create friction that kills pipeline velocity and conversion rates. Our Marketing & Sales Alignment solution eliminates those silos by aligning goals, messaging, processes, and data. We turn your GTM motion into a unified growth engine—from first touch to closed-won.

Align Sales & Marketing to Accelerate Revenue Growth

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Why Alignment Drives Results

Siloed Teams Result In Missed Revenue

When Marketing and Sales run on different playbooks, handoffs fail, KPIs conflict, and pipeline confidence suffers. Misalignment leads to wasted leads, low trust, and poor attribution. We realign your revenue team around shared goals, clear definitions, and connected systems.

Use Cases:

  • Marketing delivering leads Sales won’t follow up on

  • Lack of clarity around MQL → SQL → SAL stages

  • Inconsistent or missing lead scoring

  • Misaligned KPIs or compensation models

  • Poor visibility into lead performance post-hand-off

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Integrate Goals and Systems

One Voice. One Funnel. One Goal.

Alignment isn’t just a process—it’s an experience. We help unify messaging and data across platforms, teams, and customer touchpoints so every stage of the buyer’s journey feels consistent and connected.

Workflows We Build:

  • Lead routing rules based on scoring + segmentation

  • Sales alerts for high-intent leads

  • Campaign attribution that reflects full-funnel influence

  • Consistent messaging across nurture, outbound, and sales decks

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What You Get with Contineo

Siloed to Synced With End-to-End Alignment

We embed cross-functional alignment into the core of your GTM motion. From strategy and metrics to systems and workflows, we build cohesion that scales.

Deliverables:

  • GTM alignment workshop with leadership and frontline teams

  • Shared lead lifecycle definitions (MQL, SQL, SAL, SQO)

  • Lead scoring model development and implementation

  • SLA creation between Marketing and Sales

  • Shared KPIs and attribution models

  • Sales enablement content strategy

  • CRM + MAP alignment for lead routing and handoffs

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Why Our Approach Works

Strategy Meets Real-World Execution

What sets us apart is our combination of strategic clarity and operational execution. We’ve worked across SaaS, B2B services, and B2C ecommerce—bringing a systemized yet flexible approach that integrates with your team, not replaces it.

Our Process Encompasses:

  • RevOps built by marketers, operators, and sales pros

  • Lean well-integrated, tech-agnostic approach

  • Proven track record across sectors and industries

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Real-World Results

From Misaligned to High-Performing

Mid-market B2B and B2C (DTC) companies that adopted our methodology increased top-line revenue by 80% and 230% respectively, by aligning key functions across sales and marketing by implementing our RevOps recommendations.

+80% B2B Revenue

+230% B2C Revenue

Align Your Teams To Unleash Your Revenue Engine

Let’s talk about breaking down silos and building a unified go-to-market motion.

Need More Clarity?

Review Our Full FAQ or Contact Us

  • It means aligning goals, messaging, data, and processes across both functions—from shared KPIs to lead scoring to SLAs and sales enablement. The goal is to treat both teams as one revenue engine.

  • An SLA (Service-Level Agreement) defines expectations between teams—e.g., how fast Sales should follow up with an MQL, and how many leads Marketing should generate weekly or monthly. It holds both sides accountable.

  • We work in Salesforce, HubSpot, Marketo, Pardot, Outreach, Gong, Looker, and other GTM tools—connecting data and workflows across the stack.

  • Lead scoring ensures Sales gets high-intent, high-fit leads, while Marketing focuses campaigns on what converts. It improves efficiency and conversion rates.

  • Initial alignment workshops and process changes can generate results within 30–60 days. Most clients see improved lead conversion, faster sales cycles, and stronger GTM collaboration by the next quarter.

Business Empowering Insights

Real People. Real Results.

  • testimonial profile

    "Sean was instrumental in working on domestic & international digital rebrand initiatives across all countries and digital channels."

    Ronika G.

  • testimonial profile

    "Sean is a dynamic leader who excels at optimizing processes and fostering his team’s success to drive results."

    Michelle W.

  • testimonial profile

    "Sean maintains a clear vision and seamlessly navigates the complexities of digital transformation and demand."

    Boris R.

  • testimonial profile

    "Sean has the ability to take the human element and turn into a digital experience, yielding results, leads and positive customer feedback."

    Kyle V.

  • testimonial profile

    "Sean and his team enabled our collective marketing department to catapult the brand from a catalog of SKUs to a consumer centric brand."

    Sibel B.

  • testimonial profile

    "Sean is passionate about connecting strategy with data and consumer insights, which resulted in amazing growth."

    Ericka M.

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