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Contineo | Solutions | Full Lifecycle Growth Marketing

Full Lifecycle Growth Marketing

Drive growth at every stage with full-funnel marketing and retention strategies

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Scalable Growth Across the Entire Customer Lifecycle

Growth isn’t a single channel or tactic—it’s a system. Our Full Lifecycle Growth Marketing solution delivers a holistic strategy that aligns acquisition, conversion, and retention to maximize customer value. From digital performance and SEO to nurture journeys and loyalty programs, we help you build an always-on engine that drives long-term, compounding growth.

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Why Lifecycle Marketing Drives Predictable Growth

Acquisition Alone Isn’t Enough for Growth

Most marketing strategies focus on top-of-funnel activity, but ignore everything that happens after the first click. Without nurture, conversion, and retention systems, brands leak revenue at every stage. Lifecycle marketing ensures every touchpoint—from awareness to renewal—is intentional, data-driven, and aligned to your business goals.

Use Cases:

  • Traffic growth with low conversion rates

  • Leads are not nurtured or re-engaged

  • Siloed performance, content, and CRM teams

  • Manual marketing tasks are draining resources

  • Lack of retention or expansion campaigns

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Connected Tools and Always-On Activation

Built Into Your Stack. Synced With Your Goals.

Our growth marketing strategies are powered by your existing technology—no rip-and-replace required. We integrate with your CRM, MAP, analytics, and ad platforms to deploy campaigns faster and optimize in real time. Whether you're running B2B, B2C, or hybrid GTM, we make sure your systems work together.

Workflow Highlights:

  • Automated campaign journeys with lead scoring

  • Real-time performance dashboards by stage/source

  • Cross-channel remarketing synced to funnel stage

  • Content planning by persona and lifecycle segment

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What You Get with Contineo

Strategy, Systems, and Execution That Compound

We create a tailored growth architecture that spans the full customer journey—acquisition, activation, expansion, and retention. Using a blend of content, paid media, automation, and optimization, we deliver campaigns that don’t just perform once—they perform consistently.

Deliverables:

  • Growth strategy and lifecycle mapping (TOFU/MOFU/BOFU)

  • Performance marketing execution (search, social, display, retargeting)

  • SEO and content marketing planning

  • Lead nurture and re-engagement workflows

  • Landing page and funnel optimization (CRO)

  • Customer marketing and loyalty campaign design

  • Attribution modeling and performance reporting dashboards

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Why Our Approach Works

Strategy Meets Real-World Execution

What sets us apart is our combination of strategic clarity and operational execution. We’ve worked across SaaS, B2B services, and B2C ecommerce—bringing a systemized yet flexible approach that integrates with your team, not replaces it.

Our Process Encompasses:

  • RevOps built by marketers, operators, and sales pros

  • Lean well-integrated, tech-agnostic approach

  • Proven track record across sectors and industries

Black vector icon of ascending bar chart with arrow, representing Contineo’s RevOps impact on revenue growth for B2B and B2C companies

Real-World Results

From Misaligned to High-Performing

Mid-market B2B and B2C (DTC) companies that adopted our methodology increased top-line revenue by 80% and 230% respectively, by aligning key functions across sales and marketing by implementing our RevOps recommendations.

+80% B2B Revenue

+230% B2C Revenue

Build a Growth Engine That Doesn’t Stop at the First Click

Let’s talk about turning marketing into a full-funnel system that drives sustainable revenue.

Need More Clarity?

Review Our Full FAQ or Contact Us

  • It’s a full-funnel marketing approach that covers the entire customer journey—from awareness and acquisition to conversion, retention, and advocacy—using data and automation to optimize each stage.

  • Performance marketing focuses mostly on acquisition. Lifecycle growth marketing goes further—layering in nurture, conversion optimization, customer retention, and expansion.

  • Yes. We provide both media execution (paid search, paid social, display) and long-term organic growth strategy (SEO, content, technical optimization).

  • We work with most ad platforms, CRMs, MAPs, and analytics tools—adapting to your existing stack to deliver fast results and reduce friction.

  • Many clients see early conversion improvements in 30–60 days, with full lifecycle systems delivering scalable, measurable growth over 90–180 days.

Real People. Real Results.

Get in touch.