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Eliminate revenue bottlenecks by aligning marketing and sales into revenue operations.

Contineo | Solutions | Pipeline & Forecasting Clarity

Pipeline & Forecasting Clarity

Improve forecasting with clear pipeline insights that support data-driven growth

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Build Pipeline Confidence & Forecasting Accuracy

Accurate forecasts start with a clear pipeline, and too often, GTM teams are flying blind. Our Pipeline & Forecasting Clarity solution helps revenue leaders gain control over their pipeline health by implementing consistent stage definitions, CRM hygiene practices, and actionable reporting frameworks. With a shared source of truth across Marketing and Sales, your forecasts become more reliable, strategic decisions more confident, and growth more predictable.

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Why Forecast Accuracy Is Critical

You Can’t Grow What You Can’t See

Poor forecasting doesn’t just impact investor confidence—it creates chaos across Marketing, Sales, and CS. Misaligned stages, incomplete CRM fields, and subjective deal projections lead to pipeline bloat and missed targets. We fix that with clear definitions, reliable processes, and aligned reporting that puts your revenue engine on rails.

Use Cases:

  • Forecasts are consistently missing by 10–30%

  • Inconsistent or unclear sales stage definitions

  • Sales reps forecasting based on “gut feel”

  • Pipeline inflated with low-probability or outdated opps

  • Misalignment between Marketing-sourced and Sales-qualified pipeline

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Tech-Enabled Forecasting You Can Trust

The Right Tools, Process, and Data

Accurate forecasting is a mix of process and platform. We ensure your CRM, engagement tools, and BI stack are configured to support timely, transparent, and consistent reporting—from rep dashboards to executive insights.

Workflows We Build:

  • Deal scoring alerts for forecast confidence

  • CRM stage gating and validation rules

  • AI-assisted forecast accuracy models

  • Pipeline pacing reports for weekly forecast review

  • Conversion rate tracking by stage and source

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What You Get with Contineo

From Guesswork to Data-driven Truth

We partner with your Sales and RevOps leadership to define what a real opportunity looks like—and ensure your pipeline reflects reality, not hope. Then we implement tools and reporting to support ongoing forecast accuracy at every level.

Deliverables:

  • CRM audit and pipeline data hygiene review

  • Standardized pipeline stage definitions and conversion logic

  • Forecasting methodology selection (top-down, bottom-up, AI-assisted)

  • Reporting and dashboard buildout by team/region/product

  • Opportunity health scoring models (deal velocity, intent, fit, activity)

  • Roll-up forecasts for team leads, execs, and board-level views

  • Training on forecast cadence and accountability rituals

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Why Our Approach Works

Strategy Meets Real-World Execution

What sets us apart is our combination of strategic clarity and operational execution. We’ve worked across SaaS, B2B services, and B2C ecommerce—bringing a systemized yet flexible approach that integrates with your team, not replaces it.

Our Process Encompasses:

  • RevOps built by marketers, operators, and sales pros

  • Lean well-integrated, tech-agnostic approach

  • Proven track record across sectors and industries

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Real-World Results

From Misaligned to High-Performing

Mid-market B2B and B2C (DTC) companies that adopted our methodology increased top-line revenue by 80% and 230% respectively, by aligning key functions across sales and marketing by implementing our RevOps recommendations.

+80% B2B Revenue

+230% B2C Revenue

Clean Up Your Pipeline While Leveling Up Your Forecasts

Let’s talk about aligning GTM teams around a reliable, scalable forecasting process.

Need More Clarity?

Review Our Full FAQ or Contact Us

  • Pipeline visibility refers to how clearly you can see the deals in play and where they are. Forecasting accuracy is your ability to predict how much revenue those deals will generate. Both depend on CRM hygiene and consistent definitions.

  • We work with your sales leadership to define clear, actionable stages (e.g., Discovery, Proposal, Negotiation) and map those to probability-weighted forecast categories.

  • We support top-down, bottom-up, and AI-assisted forecasting models—selecting the one that aligns best with your GTM structure and maturity.

  • Yes. In many cases, we optimize your current stack (e.g., Salesforce + GA4 + Looker) to produce more accurate and automated forecasting. We only recommend new tools when there's a clear ROI.

  • With stage definitions and data hygiene alone, most teams see improved accuracy and confidence within 30–60 days. Full dashboard buildouts and reporting cadences are typically live within 90 days.

Business Empowering Insights

Real People. Real Results.

  • testimonial profile

    "Sean was instrumental in working on domestic & international digital rebrand initiatives across all countries and digital channels."

    Ronika G.

  • testimonial profile

    "Sean is a dynamic leader who excels at optimizing processes and fostering his team’s success to drive results."

    Michelle W.

  • testimonial profile

    "Sean maintains a clear vision and seamlessly navigates the complexities of digital transformation and demand."

    Boris R.

  • testimonial profile

    "Sean has the ability to take the human element and turn into a digital experience, yielding results, leads and positive customer feedback."

    Kyle V.

  • testimonial profile

    "Sean and his team enabled our collective marketing department to catapult the brand from a catalog of SKUs to a consumer centric brand."

    Sibel B.

  • testimonial profile

    "Sean is passionate about connecting strategy with data and consumer insights, which resulted in amazing growth."

    Ericka M.

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